eBusiness & eCommerce: Managing the Digital Value Chain

Type
Book
ISBN 10
3642100392 
ISBN 13
9783642100390 
Category
 
Edition
2009 
Publication Year
2010 
Publisher
Pages
222 
Abstract
 
Description
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.  - from Amzon 
Biblio Notes
 
Number of Copies

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